Packaging Not Included
(Rebranding Proposal)
Packaging Not Included was a conceptual rebrand for an organic grocer committed to sustainable living in the English countryside. The project focused on bringing the store’s eco-conscious values to life. I approached the project with a focus on simplicity, using clean lines, earth-toned palettes, and minimal design elements to reflect their commitment to sustainability, bulk shopping, and waste reduction.
The process of designing a brand requires not only a logo but a comprehensive brand book complete with instructions of do’s and don'ts for the client to use going forward. This is a selection of images that demonstrate the brand identity and how to appropriately apply them.
#00DE21
#08B525
#03840D
#016912
#DED1C1
#AC8753
After finalizing the logo and its brand guidelines, the next phase involved designing stationery mockups, including stickers created to be applied either to packaging brought in by customers or the recycled and reusable containers sold by PNI.
Designing promotional items was one of my favorite parts of this project. I used a blending of original photography, curated assets, and bold taglines to create visuals that captured attention from a distance. Each item featured a functional QR code, inviting viewers to explore the company’s webpage for more information.
Designing promotional items was one of my favorite parts
of this project. I used a blending of original photography, curated assets, and bold taglines to create visuals that captured attention from a distance.
Each item featured a functional QR code, inviting viewers
to explore the company’s webpage for more information.
Designing promotional items was one of my favorite parts of this project. I used a blending of original photography, curated assets, and bold taglines to create visuals that captured attention from a distance. Each item featured a functional QR code, inviting viewers to explore the company’s webpage for more information.
Packaging Not Included
(Rebranding Proposal)
Packaging Not Included was a conceptual rebrand for an organic grocer committed to sustainable living in the English countryside. The project focused on bringing the store’s eco-conscious values to life.
I approached the project with a focus on simplicity, using clean lines, earth-toned palettes, and minimal design elements to reflect their commitment to sustainability, bulk shopping, and waste reduction.
The process of designing a brand requires not only a logo but a comprehensive brand book complete with instructions of do’s and don'ts for the client to use going forward. This is a selection of images that demonstrate the brand identity and how to appropriately apply them.
#00DE21
#08B525
#03840D
#016912
#DED1C1
#AC8753
After finalizing the logo and its brand guidelines, the next phase involved designing stationery mockups, including stickers created to be applied either to packaging brought in by customers or the recycled and reusable containers sold by PNI.
Designing promotional items was one of my favorite parts of this project. I used a blending of original photography, curated assets, and bold taglines to create visuals that captured attention from a distance. Each item featured a functional QR code, inviting viewers to explore the company’s webpage for more information.
Designing promotional items was one of my favorite parts
of this project. I used a blending of original photography, curated assets, and bold taglines to create visuals that captured attention from a distance.
Each item featured a functional QR code, inviting viewers
to explore the company’s webpage for more information.
Designing promotional items was one of my favorite parts of this project. I used a blending of original photography, curated assets, and bold taglines to create visuals that captured attention from a distance. Each item featured a functional QR code, inviting viewers to explore the company’s webpage for more information.
Packaging Not Included
(Rebranding Proposal)
Packaging Not Included was a conceptual rebrand for an organic grocer committed to sustainable living in the English countryside.
The project focused on bringing the store’s
eco-conscious values to life. I approached the project with a focus on simplicity, using clean lines, earth-toned palettes, and minimal design elements to reflect their commitment to sustainability, bulk shopping,
and waste reduction.
The process of designing a brand requires not only a logo but a comprehensive brand book complete with instructions of do’s and don'ts for the client to use going forward. This is a selection of images that demonstrate the brand identity and how to appropriately apply them.
#00DE21
#08B525
#03840D
#016912
#DED1C1
#AC8753
After finalizing the logo and its brand guidelines, the next phase involved designing stationery mockups, including stickers created to be applied either to packaging brought in by customers or the recycled and reusable containers sold by PNI.
Designing promotional items was one of my favorite parts of this project. I used a blending of original photography, curated assets, and bold taglines to create visuals that captured attention from a distance. Each item featured a functional QR code, inviting viewers to explore the company’s webpage for more information.
Designing promotional items was one of my favorite parts
of this project. I used a blending of original photography, curated assets, and bold taglines to create visuals that captured attention from a distance.
Each item featured a functional QR code, inviting viewers
to explore the company’s webpage for more information.
Designing promotional items was one of my favorite parts of this project. I used a blending of original photography, curated assets, and bold taglines to create visuals that captured attention from a distance. Each item featured a functional QR code, inviting viewers to explore the company’s webpage for more information.