Packaging Not Included
(Rebranding Proposal)
Packaging Not Included is an organic grocer based in the English countryside. This rebranding project was created as part of a speculative design project, including a full brand book.
As a graphic designer, my goal was to bring Packaging Not Included eco-friendly mission to life through thoughtful design. The brand focuses on reducing waste by selling in bulk and encouraging customers to bring reusable containers. I created visuals that reflect this sustainable approach—using minimal, nature-inspired design elements to support their zero-waste values and make sustainable shopping feel easy and warm.
The process of designing a brand requires not only a logo but a comprehensive brand book complete with instructions of do’s and don'ts for the client to use going forward. This is a selection of images that demonstrate the brand identity and how to appropriately apply them.
#00DE21
#08B525
#03840D
#016912
#DED1C1
#AC8753
After the logo and its brand rules were finalized the next phase of designing mockups for the stationary.
Stickers were designed to be applied to packaging that customers would bring or applied to recycled or reusable containers sold by PNI for customers to label their item at the line below.
Designing promotional items was probably one of my favorite steps of this project. where a combination of photography, collecting sourced photo provided assets and devising tag-lines can grab attention from a distance to attract observers to look at the details where they find a working QR code that would bring them to the company webpage.
Designing promotional items was probably one of my favorite steps of this project. where a combination of photography, collecting sourced photo provided assets and devising tag-lines can grab attention from a distance to attract observers to look at the details where they find a working QR code that would bring them to the company webpage.
Designing promotional items was probably one of my favorite steps of this project. where a combination of photography, collecting sourced photo provided assets and devising tag-lines can grab attention from a distance to attract observers to look at the details where they find a working QR code that would bring them to the company webpage.
Packaging Not Included
(Rebranding Proposal)
Packaging Not Included is an organic grocer based in the English countryside. This rebranding project was created as part of a speculative design project, including a full brand book.
As a graphic designer, my goal was to bring Packaging Not Included eco-friendly mission to life through thoughtful design. The brand focuses on reducing waste by selling in bulk and encouraging customers to bring reusable containers. I created visuals that reflect this sustainable approach—using minimal, nature-inspired design elements to support their zero-waste values and make sustainable shopping feel easy and warm.
The process of designing a brand requires not only a logo but a comprehensive brand book complete with instructions of do’s and don'ts for the client to use going forward. This is a selection of images that demonstrate the brand identity and how to appropriately apply them.
#00DE21
#08B525
#03840D
#016912
#DED1C1
#AC8753
After the logo and its brand rules were finalized the next phase of designing mockups for the stationary. Stickers were designed to be applied to packaging that customers would bring or applied to recycled or reusable containers sold by PNI for customers to label their item at the line below.
Designing promotional items was probably one of my favorite steps of this project. where a combination of photography, collecting sourced photo provided assets and devising tag-lines can grab attention from a distance to attract observers to look at the details where they find a working QR code that would bring them to the company webpage.
Designing promotional items was probably one of my favorite steps of this project. where a combination of photography, collecting sourced photo provided assets and devising tag-lines can grab attention from a distance to attract observers to look at the details where they find a working QR code that would bring them to the company webpage.
Designing promotional items was probably one of my favorite steps of this project. where a combination of photography, collecting sourced photo provided assets and devising tag-lines can grab attention from a distance to attract observers to look at the details where they find a working QR code that would bring them to the company webpage.
Packaging Not Included
(Rebranding Proposal)
Packaging Not Included is an organic grocer based in the English countryside. This rebranding project was created as part of a speculative design project, including a full brand book.
As a graphic designer, my goal was to bring Packaging Not Included eco-friendly mission to life through thoughtful design. The brand focuses on reducing waste by selling in bulk and encouraging customers to bring reusable containers. I created visuals that reflect this sustainable approach—using minimal, nature-inspired design elements to support their zero-waste values and make sustainable shopping feel easy and warm.
The process of designing a brand requires not only a logo but a comprehensive brand book complete with instructions of do’s and don'ts for the client to use going forward. This is a selection of images that demonstrate the brand identity and how to appropriately apply them.
#00DE21
#08B525
#03840D
#016912
#DED1C1
#AC8753
After the logo and its brand rules were finalized the next phase of designing mockups for the stationary. Stickers were designed to be applied to packaging that customers would bring or applied to recycled or reusable containers sold by PNI for customers to label their item at the line below.
Designing promotional items was probably one of my favorite steps of this project. where a combination of photography, collecting sourced photo provided assets and devising tag-lines can grab attention from a distance to attract observers to look at the details where they find a working QR code that would bring them to the company webpage.
Designing promotional items was probably one of my favorite steps of this project. where a combination of photography, collecting sourced photo provided assets and devising tag-lines can grab attention from a distance to attract observers to look at the details where they find a working QR code that would bring them to the company webpage.
Designing promotional items was probably one of my favorite steps of this project. where a combination of photography, collecting sourced photo provided assets and devising tag-lines can grab attention from a distance to attract observers to look at the details where they find a working QR code that would bring them to the company webpage.
Packaging Not Included
(Rebranding Proposal)
Packaging Not Included is an organic grocer based in the English countryside. This rebranding project was created as part of a speculative design project, including a full brand book.
As a graphic designer, my goal was to bring Packaging Not Included eco-friendly mission to life through thoughtful design. The brand focuses on reducing waste by selling in bulk and encouraging customers to bring reusable containers. I created visuals that reflect this sustainable approach using minimal, nature-inspired design elements to support their zero-waste values and make sustainable shopping feel easy and warm.
The process of designing a brand requires not only a logo but a comprehensive brand book complete with instructions of do’s and don'ts for the client to use going forward. This is a selection of images that demonstrate the brand identity and how to appropriately apply them.
#00DE21
#08B525
#03840D
#016912
#DED1C1
#AC8753
After the logo and its brand rules were finalized the next phase of designing mockups for the stationary.
Stickers were designed to be applied to packaging that customers would bring or applied to recycled or reusable containers sold by PNI for customers to label their item at the line below.
Designing promotional items was probably one of my favorite steps of this project. where a combination of photography, collecting sourced photo provided assets and devising tag-lines can grab attention from a distance to attract observers to look at the details where they find a working QR code that would bring them to the company webpage.
Designing promotional items was probably one of my favorite steps of this project. where a combination of photography, collecting sourced photo provided assets and devising tag-lines can grab attention from a distance to attract observers to look at the details where they find a working QR code that would bring them to the company webpage.
Designing promotional items was probably one of my favorite steps of this project. where a combination of photography, collecting sourced photo provided assets and devising tag-lines can grab attention from a distance to attract observers to look at the details where they find a working QR code that would bring them to the company webpage.