Jadermann cafe
Rebranding proposal project (2020)
Jadermann Café — a hidden gem just outside Budapest, Hungary — invited several graphic designers to propose concepts for a complete rebrand of their jazz bar, café, and restaurant. The brief included a new logo, custom craft beer branding, and refreshed food and drink menus. My proposal draws bold inspiration from the golden era of nightlife — the 1920s to 1960s — when neon signage defined stylish, vibrant evening culture.
The primary logo for Jadermann Café features an outer glow effect that mimics illuminated signage — a nod to classic neon aesthetics. This effect translates effectively to print using CMYK values, and can be enhanced further with a UV gloss layer to replicate the glow on physical materials. Simplified black-and-white versions serve as secondary brandmarks, offering versatility across various applications.
Part of the rebranding proposal requested coming up with marketing ideas for limited runs of craft beer made in house where the designers were given the chance to come-up with names and designs for an ‘Ale’, a ‘Cider’ or ‘fruit beer’, & a specialty ‘kraft’ beer.
As part of the rebranding proposal, designers were invited to develop marketing concepts for limited in-house craft beer releases — including an ale, a cider or fruit beer, and a specialty "kraft" brew. I created three unique label designs and names, each inspired by the jazz club theme and featuring the signature neon CMYK glow effect.
To bring the concept to life, I prototyped the labels on actual bottles and captured product photography, giving Jadermann Café a tangible preview of how the designs could be applied if the beers were sold beyond the restaurant.
Jadermann Café also provided bilingual drink menu content — in both Hungarian and English — as part of the rebrand brief, requiring a fresh, accessible layout. I redesigned the menus using custom graphic elements to visually distinguish each category, enhancing clarity for an international audience. The design stays true to the overall aesthetic by incorporating neon-inspired visuals throughout.
Jadermann cafe
Rebranding proposal project (2020)
Jadermann Café — a hidden gem just outside Budapest, Hungary — invited several graphic designers to propose concepts for a complete rebrand of their jazz bar, café, and restaurant.
The brief included a new logo, custom craft beer branding, and refreshed food and drink menus. My proposal draws bold inspiration from the golden era of nightlife — the 1920s to 1960s — when neon signage defined stylish,
vibrant evening culture.
The primary logo for Jadermann Café features an outer glow effect that mimics illuminated signage — a nod to classic neon aesthetics. This effect translates effectively to print using CMYK values, and can be enhanced further with a UV gloss layer to replicate the glow on physical materials. Simplified black-and-white versions serve as secondary brandmarks, offering versatility across various applications.
Part of the rebranding proposal requested coming up with marketing ideas for limited runs of craft beer made in house where the designers were given the chance to come-up with names and designs for an ‘Ale’, a ‘Cider’ or ‘fruit beer’, & a specialty ‘kraft’ beer.
As part of the rebranding proposal, designers were invited to develop marketing concepts for limited in-house craft beer releases — including an ale, a cider or fruit beer, and a specialty "kraft" brew. I created three unique label designs and names, each inspired by the jazz club theme and featuring the signature neon CMYK glow effect.
To bring the concept to life, I prototyped the labels on actual bottles and captured product photography, giving Jadermann Café a tangible preview of how the designs could be applied if the beers were sold beyond the restaurant.
Jadermann Café also provided bilingual drink menu content — in both Hungarian and English — as part of the rebrand brief, requiring a fresh, accessible layout. I redesigned the menus using custom graphic elements to visually distinguish each category, enhancing clarity for an international audience. The design stays true to the overall aesthetic by incorporating neon-inspired visuals throughout.
Jadermann cafe
Rebranding proposal project (2020)
Jadermann Café — a hidden gem just outside Budapest, Hungary — invited several graphic designers to propose concepts for a complete rebrand of their jazz bar, café, and restaurant. The brief included a new logo, custom craft beer branding, and refreshed food and drink menus. My proposal draws bold inspiration from the golden era of nightlife — the 1920s to 1960s — when neon signage defined stylish, vibrant evening culture.
The primary logo for Jadermann Café features an outer glow effect that mimics illuminated signage — a nod to classic neon aesthetics. This effect translates effectively to print using CMYK values, and can be enhanced further with a UV gloss layer to replicate the glow on physical materials. Simplified black-and-white versions serve as secondary brandmarks, offering versatility across various applications.
Part of the rebranding proposal requested coming up with marketing ideas for limited runs of craft beer made in house where the designers were given the chance to come-up with names and designs for an ‘Ale’, a ‘Cider’ or ‘fruit beer’, & a specialty ‘kraft’ beer.
As part of the rebranding proposal, designers were invited to develop marketing concepts for limited in-house craft beer releases — including an ale, a cider or fruit beer, and a specialty "kraft" brew. I created three unique label designs and names, each inspired by the jazz club theme and featuring the signature neon CMYK glow effect.
To bring the concept to life, I prototyped the labels on actual bottles and captured product photography, giving Jadermann Café a tangible preview of how the designs could be applied if the beers were sold beyond the restaurant.
Jadermann Café also provided bilingual drink menu content — in both Hungarian and English — as part of the rebrand brief, requiring a fresh, accessible layout. I redesigned the menus using custom graphic elements to visually distinguish each category, enhancing clarity for an international audience. The design stays true to the overall aesthetic by incorporating neon-inspired visuals throughout.